Knock At The Cabin

Universal Pictures requested our team to design their branded merchandise for the upcoming film, Knock At The Cabin, directed by M. Night Shyamalan. During this project, I practiced adaptability and resilience in navigating unforeseen challenges, even in moments of frustration.

The project faced a rocky start due to the lack of creative direction and a tight turnaround time. Unfortunately, my initial designs were discarded when the client was later able to provide their own art. Despite this setback, I swiftly refocused my attention on working with the newly given direction. Ultimately, it was decided to incorporate the client's new provided art onto t-shirts. I took the initiative to make adjustments to make the designs look more seamless and cohesive, and my team then presented those refined options to the client.

In the end, Universal Pictures approved the t-shirt, mug, and beanie for use in their marketing strategy. These items were distributed to various companies to promote the movie through giveaways or events such as a pre-screening hosted by Metro Boomin. See if you can spot the featured mug in this highlight video!