niche.

Niche was a magazine design project where, through the creation of an imaginary brand, I got to consider design concepts, target audience, and the magazine’s purpose. I designed one page at a time: the cover ad, masthead, feature spread, editorial pages, and back ad. Through multiple rounds of critiques, I was able to learn and internalize the craft that goes into magazine production from working with baseline grids to preflighting. Below is a blurb about what Niche was designed to be all about:

Niche is a lifestyle magazine to help guide new adults through their early 20s. It is mainly targeted at students who are about to graduate college and are transitioning into the real world. It will include a plethora of content which could be tips and tricks, product reviews, easy recipes, and a variety of articles. Each issue will talk about a different type of lifestyle, so for example, this issue is the “Minimalist Edition.” From the content to the overall design, it will reflect minimalist characteristics.