Red Lobster

Working with Red Lobster was an exercise in my creativity, adaptability, and wit. I created in-restaurant promotional products to integrate with their marketing strategies for themed holidays such as Valentine’s Day, the Winter Holidays, and National Lobster Day. 

I received very very creative concept ideas and had to realize them with quick turnarounds while still keeping it plausible and visually appealing. Some of the direction I was given was very specific, for example: “Make the back of the bib two claws connecting” or “Wood gift card holder/ornament. ANY way in HELL you can make this into a lobster hugging the gift card?” And others were more vague like “socks.” These are direct quotes from my directors. 

By the end of this project, I produced 15+ digital mockups in less than a week and gained lots of real-world design experience with tight deadlines and executions of someone else’s creative vision.